Our Story
Established in March 2019
with scrambled eggs, champagne, &
thousands of butterflies
I’d never started a company from scratch, so I had no idea when to officially launch Ezer & Co. Until my then-9-year-old daughter decided to do her school oral presentation on International Women’s Day. My Ethiopian girl is so much like her momma, even though I didn’t birth her. She’s strong and sassy, tender and sensitive, opinionated and unsure of herself, powerful and vulnerable. Her speech’s conclusion went something like this:
“International Women’s Day is important because women are strong and powerful and have changed the world.”
— Addise Diaz
okay, babe. I hear you.
My daughter showed me there’s never a perfect time to start what you need to do. Now was the time to launch, when we’re in the company of women who’ve gone before us—shattering glass ceilings, breaking down walls, battling opposition, standing in solidarity, holding each other’s babies so we can do it all, fighting against the barriers created to hold us back, smashing the patriarchy one brave action step at a time.
Ezer & Co. is a coaching company for high-capacity leaders who want to expand their influence holistically. We’re for women and men who want to live and lead with their whole self. We’re all about helping you become who you’ve been created to be and reach your fullest potential.
Ezer & Co. became an official company on March 13th, 2019. My attorney-friend, Lady Di gave me the papers to sign and we celebrated with scrambled eggs and toasted champagne at 9am.
That was also the day the painted ladies’ butterfly migration in Southern California was at its peak. Millions of butterflies flew through Orange County in a short few days’ time. It felt like a smile and blessing from God.
Since my infertility years over a decade ago, I’ve experienced the transformational journey of becoming a butterfly. It’s ugly, dark, painful, utterly crushing, and totally life-changing. The old is made into something new, and when the breakthrough happens, there is freedom and flying.
Transformation can be difficult, but I’m committed to flying.
you are, too, aren’t you?
Sipping champagne at 9am, watching the butterflies fill the sky on their journey toward freedom, tears fell as I imagined you and me and all we are yet to become.
Cheering you on,
April
PS. Wondering if you’d benefit from coaching? Take our free quiz and see for yourself…
Meet our founder & CEO
Enneagram 8w7
April Diaz, Founder and CEO of Ezer & Co., is a highly respected executive leadership coach specializing in holistic leadership and developmental transformation. Her innovative approach and proprietary Wholeness Assessment have impacted thousands of diverse leaders globally and executives from top U.S. companies.
With over 25 years of experience in leadership and human development, April holds a coaching certification from the Center for Advanced Coaching. Her expertise is widely recognized across industries, having successfully coached over 1,000 diverse clients, including C-suite leaders, professional athletes, Olympians, and emerging leaders.
April’s work has been published and endorsed by numerous authors, and she has spoken to tens of thousands across three continents. Her groundbreaking first book, which underwent multiple re-printings, revolutionized leadership practices in its industry.
As a minority executive leader and professional coach since 2013, April has demonstrated exceptional business acumen. Ezer & Co. is among the 0.1% of women-owned startups that thrived during a global pandemic, achieving top 5% annual revenue for U.S. women-owned businesses.
April’s advanced coaching methodologies empower high-capacity leaders to navigate complex challenges and experience holistic growth. She has coached and trained leaders in dozens of renowned national businesses and mission-driven organizations, developing an innovative, results-oriented coaching framework.
Personally, April is married to her high school sweetheart, and they co-parent their three teenagers in a beautiful multiracial family.